The first recycling campaign, created from other famous advertising campaigns, for Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain. 25 major brands such as Audi, BMW, Smint, Vodafone, Iberia, Movistar, Red Cross, Desigual, Volkswagen just to mention some of them have participated with their well-known ads to raise awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too.
This professional campaign titled '#RecyclingGivesLife' was published in Spain in April, 2020. It was created for the brand: Ecovidrio, by ad agency: Sherpa. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Sherpa, Barcelona, Spain