ADVERTISING

Take 3

Recycle a tweet

Description

Each year 8 billion bottles and cans trash our beaches, rivers and ocean killing precious Australian wildlife and marine life. Recycling deposit refunds has been a proven solution around the world, but still faces strong opposition in Australia from beverage companies.
A national scheme for Australia will soon be under review with the key decision maker being Premier Barry O’Farrell. We needed to prove the recycling power of a ‘Cash for Containers’ scheme whilst calling on Barry O’Farrell to make the needed change. So we created the world’s first recyclable and refundable tweet. A tweet calling on Barry O’Farrell to implement the Cash for Containers scheme and encouraging the public to recycle the tweet by re-tweeting it. Every re-tweet can be refunded the same deposit amount as a standard beverage container, one shiny Australian 10 cent piece.
Support the call for a Cash for Containers scheme by recycling our tweet at recycleatweet.com.

This professional campaign titled 'Recycle a tweet' was published in Australia in July, 2013. It was created for the brand: Take 3, . This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.

Jornal O Popular
Sky Sports Fant...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.