Our team was challenged with finding a creative way to convince people against returning their pandemic pets. Our solution? We created a campaign to re-align their thinking of their relationship with their fur babies as just that, relationships. Our pets choose us regardless of our good & bad qualities & when times get tough. So let's do the same for them.
This student campaign titled 'Reconsider' was published in United States in August, 2023. It was created for the brand: ASPCA, by ad school: Miami Ad School. This Design, Digital, and Outdoor media campaign is related to the Media, Other, and Pets industries and contains 5 media assets. It was submitted 27 days ago.
School: Miami Ad School
Art Director: Erika Bow
Art Director: Alice Mullen