Description
Every summer, Bulgaria faces devastating wildfires, many of them caused by human negligence. To make people pay attention, Burger King disguises its message as something far more irresistible: the secret recipe of the Whopper®. The film invites viewers into the kitchen, promising to reveal the brand's best-kept secret. But just as the reveal is about to happen, the story takes an unexpected turn. Instead of sharing the recipe, Burger King reminds audiences that fire creates great burgers only when it stays on the grill.
This professional campaign titled 'recipe for disaster' was published in Bulgaria in July, 2026. It was created for the brand: Burger King, by ad agency: proof.. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 hours ago by creative director: Angel Iskrev of proof..
