Description
Project Name: Recharge Your Energy... and Reach New Heights
Client: Sting Energy Drink
Type: Promotional Advertisement
Sector: Energy Drinks
Country: Egypt
Year: 2025
Description of the Sting Energy Drink Advertising Campaign
The Sting Energy Drink advertising campaign focuses on the concepts of energy, speed, and vitality through dynamic, action-packed visuals. The product is presented as an essential element that provides strength and focus, ideal for the active lifestyles of young people and those who love physical activity and challenges.
Glowing green lighting effects are used to represent the flow of energy in the body and are visually integrated with the characters' movements, reflecting the idea that Sting is not just a drink, but a source of energy that pushes you to your limits.
Bold colors, nighttime lighting, and distinctive compositions enhance the sense of excitement and power, associating the brand with a spirit of boldness and ambition.
The campaign's message is clear: "Recharge your energy... and reach new heights."
Customer: Sting Energy Drink
Type: Promotional Advertisement
Sector: Energy Drinks
Country: Egypt
Year: 2025
Description of the Sting Energy Drink Advertising Campaign ... Objective:
This advertisement targets a young, enthusiastic audience, aiming to inject excitement and curiosity.
Visual Experience
Integration of diverse product, people, and movement elements
Eye-catching, attractive colors
Perfect harmony between concept and product
Supports a message of continuity for the future
Design: Kyrillos Salama
This student campaign, "Strange Taste," was launched in Egypt in 2025. It was designed by the Advertising Department at the Higher Institute of Applied Arts. The campaign, which includes graphic design, outdoor advertising, and print, focuses on the energy drink industry. It was submitted by Chris six months prior.
Acknowledgments
Art Direction: Kyrillos Salama
Art Direction and Design: Kyrillos Salama
Project Type: Student Project
Academic Supervisor: Dr. Iman Salah
Institution: Higher Institute of Applied Arts - Egypt
Year: 24/12/2025
This student campaign titled 'Recharge your energy… and rise higher' was published in Aruba, Australia, and Canada in December, 2025. It was created for the brand: Sting Energy Drink, by ad school: المعهد العالي للفنون التطيبقيه. This Design, Digital, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic), Recreation, Leisure, and Sports industries and contains 13 media assets. It was submitted 4 days ago by Chris.
