Description
Facing a declining tanning bed market, JK Group partnered with Amsterdam-based agency NEEW to introduce a UV-free alternative: red light therapy. NEEW developed both the business and marketing strategy, launching the campaign ‘Recharge for every body’, which promotes the therapy’s broad health benefits and inclusivity for all skin types. The campaign, produced with upcoming director Joachim Spruijt and photographer Marko Mestrovic, positions red light beds as a revolutionary wellness solution now rolling out across JK’s established network of tanning salons.
This professional campaign titled 'Recharge for every body' was published in The Netherlands in April, 2025. It was created for the brand: JK Group, by ad agency: NEEW. This Content, Digital, and OOH Outdoor media campaign is related to the Beauty, Electronics, Technology, and Health industries and contains 1 media asset. It was submitted 7 months ago.
Credits
Client: JK Group
Managing Director Benelux: Jasper Otting
Marketing Manager: Suzanne van Broekhoven
Creative agency: NEEW
Strategy Lead: Ruben Beijer
Creative Lead: Timon Zijderlaan
Creatives: Lukas Vos & Glenn van den Herrewegen
Business Lead: Jascha Hoogendijk
Account Manager: Sophia Chevalier
Designer: Inass Al Oumami
Production agency: FutureFrank
Director: Joachim Spruijt
Photographer: Marko Mestrovic
Executive Producer: Miguel Teixera
Head of Production: Gussie Peile
Producer: Mariselle Pieters
