Rebuilt from Memories

Agency: Jung von Matt


In a first-of-a-kind experiment, nominated for the now cancelled Innovation Awards at SXSW 2020, destroyed Syrian sites can be visited again as live and mobile VR experiences. Created from people’s memories shared on images in our generation’s biggest visual archive – Instagram.
Pre-war posts of three historical Aleppo sites were crowdsourced via geotags in multiple languages, then resorted via deep learning and processed as a dataset for photogrammetry. In a collaboration with Exozet, the two-dimensional dataset was then transformed into immersive 3D environments.

This professional campaign titled 'Rebuilt from Memories' was published in Germany in March, 2020. It was created for the brand: ARTHELPS, by ad agency: Jung von Matt. This Content medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 4 years ago.


Advertising Agency: Jung von Matt, Germany

I Touch Myself ...


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