Description
There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria.
This professional campaign titled 'Really Ugly Sweater' was published in Belgium in December, 2017. It was created for the brand: SOS Children’s Villages Belgium, by ad agency: Gents. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: Gents Agency, Gent, Belgium
Chief Executive Officer: Leen Van der Mijnsbrugge
Creative Director: Tim Helsen
Creative Strategy Director: Sander Vanermen
Senior Creative: Vincent Daenen
Creative Strategist: Janne Van Robays
Interactive Design Director: Simon Pertz
Senior Web Architect: Diederik Van Hoorebeke
Senior Interactive Designer: Thomas Heylen
Senior Designer: Martijn Leenaers
Account Director: Julie Bataillie
Account Manager: Albane Paret
