Online marketplace Carousell today launched a new digital and OOH awareness campaign to highlight their home services offering. Well known in Asia as the leading classifieds group in the Greater Southeast Asian region for secondhand and new items, they wanted more people to know about their Home Services category, a network of service providers customers can speak to directly, instead of going through intermediary companies.
Created by independent creative agency UltraSuperNew Singapore, the campaign takes a light-hearted theatrical approach to the two executions by taking real user reviews and letting them do the talking … literally. They sourced the best reviews from satisfied customers, and turned them, word for word into songs that sang the praises of the home services.
The spots feature Andrew Marko and Zulfiqar Izzudin, members of up-and-coming theatre collective Patch & Punnet, who act and sing the reviews.
The films will run across YouTube, Facebook and Instagram.
This professional campaign titled 'Real User Reviews' was published in Singapore in July, 2022. It was created for the brand: Carousell, by ad agency: UltraSuperNew. This Digital medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 1 year ago by Brooks: Zoe.
Heng XiaoQi, Pinky Chng, Lam Xin Ni
Directors: Tomo Murakami, Marc Wesseling
General Manager: Sarah Emmanuel
Senior Account Manager: Haziq Hussain
Senior Account Executive: Veknesh Rajasekaran
Creative Director: Shivram Gopinath
Senior Art Director: Widad Ismail
Art Director: Jessica Heng
Senior Copywriter: Ming Swee Koh
Production House: AMOK Pte Ltd
Executive Producer: Nicholas Guan
Producer: Mervyn Yap
Director: Lynn Tachihara
Production Coordinator: Ng Weng Yao
Production Assistant: Tey Xue Qu
Editor: Darren Baker
Colourist: Chin Wen Khien
Director of Photography: Ashley Tan
Camera Assistant: Leong Wei Ching
Set Designer: Albee Yeo
Prop Master: Kayon Kwa
Art Assistant: Kok Jian Liang
Wardrobe Stylist: Amer Mok
Make Up Stylist: Eric Tan
Lighting Team: Kayson Lau, Muhammad Afiq Bin Aris
Sound Design: Fuse Adventures in Audio