Raise a Fresh Perspective

Agency: RTO+P


Looking for a “Fresh Perspective” on life? Should you listen to the philosophy of a white wine? Possibly. Founded by two adventurers who gave up everything to sail around the world – it was this new course in life that inspired them to create the refreshing, bold taste of Whitehaven Sauvignon Blanc.

Whitehaven has teamed up with independent creative agency Red Tettemer O’Connell + Partners (RTO+P) to debut a new campaign launching across key national markets, inviting us to stay open to refreshing possibilities.

This professional campaign titled 'Raise a Fresh Perspective' was published in United States in July, 2022. It was created for the brand: Whitehaven, by ad agency: RTO+P. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 2 years ago.


Team Credits:
Giles Woodyer:Vice President and Assistant GM
Adam Weinberg: Director of Brand Marketing
Christiana Westendorf: Brand Manager
Amanda Sharpe: Sr. Associate Brand Manager
Vivek Bellore: Vice President Marketing Planning
Carmen Maria: Marketing Communications Sr. Director
Jen Nguyen: Marketing Planning Manager

Steve Red: President/Co-CCO
Steve O’Connell: Partner/Co-CCO
Todd Taylor: Associate Partner, Executive Creative Director
Angus McCoubrey: VP of Strategy
Carla Mote: Managing Partner
Christina Castaldo: Group Account Director
Shaun M. Miller: Account Manager
Joe Mosca: Senior Producer
Emily Calvanese: Producer

Home Films:
Lorena Orraca : Director
Javier Miranda: Executive Producer
Paula López: Executive Producer
Jordi Planell: Director of Photography
Oscar Palacios: Production Team
Damian Sandoval:Production Team
Israel Sánchez: Production Team
Armando López: Production Team
Wolf Wender: Still Photographer
José Luis Palma: 2nd Unit Director
Enrique Prian: 2nd Unit Director of Photography
Tania Zelaya: Art Director


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.