Ernest Jones

Real Love Stories

Agency: Bountiful Cow


Ernest Jones has launched their Valentine’s Collection in a multi-channel campaign that see’s the brand debuting content and inspiration on Pinterest for the first time.

Leading high street jeweller, Ernest Jones, has launched a new multi-channel campaign in the run up to Valentine’s Day to showcase their range of “Gifts For Every Love Story”. With a special focus on engagement rings and diamond jewellery – the media strategy is crafted by Bountiful Cow and aims to target happy couples in retail locations using OOH, print, and digital.

The creative was developed in house by Ernest Jones in partnership with Chilli Worldwide and features a range of Valentine’s gifting options before panning to a man and woman sharing an embrace after the man has presented an engagement ring. The call to action encourages customers to share their own love stories at for a chance to win a gift card.

This professional campaign titled 'Real Love Stories' was published in United Kingdom in February, 2023. It was created for the brand: Ernest Jones, by ad agency: Bountiful Cow. This OOH Outdoor medium campaign is related to the Jewelry industry and contains 1 media asset. It was submitted over 1 year ago.


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