Description
This campaign leverages AI video and anti-AI sentiment to make a point about the authentic connection and joy that only a real animal can bring as well as the need for those real animals to find real homes. It also features the world's first AI “Behind The Scenes” look at the faux creation of the spots.
This professional campaign titled 'Real Animals Needs Real People' was published in Canada in August, 2026. It was created for the brand: Calgary Humane Society, by ad agency: Trigger Advertising. This Film medium campaign is related to the Pets and Public Interest industries and contains no media assets. It was submitted less than a minute ago by Art Director: Brad Connell of TRGR.
Credits
Advertising Agency: Trigger Advertising
Creative Director: Dan Strasser
Art Director: Brad Connell
Copywriter: Michael Goldlist
