Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end.
This professional campaign titled 'Reading Leads To Great Things' was published in Norway in November, 2018. It was created for the brand: ARK BookStore, by ad agency: Something Good. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Something Good, Oslo, Norway
Creative Director: Markus Lind
Copywriter: Lise Dragland
Art Directors: Markus Lind, Mariann Lunde, Charlotte Blomsterpotte
Project Manager: Silje-Maria Markussen
PR Manager: Mai-Bente Paulsen
Production Company: Red Ant / Oslo