Reach Up
Description
This summer, the Special Olympics World Games is coming to the United States for the first time in 16 years. Supporting children and adults with intellectual disabilities, the Games is the world’s largest sports and humanitarian event. To celebrate, The Coca-Cola Company, Founding Partner of Special Olympics, has assembled a star-studded team to record a unified song for the 2015 World Games, titled “Reach Up”. Fans can support Special Olympics by sharing the “Reach Up” music video on social media using the hashtag #ReachUp. Coca-Cola will donate one dollar – up to $100,000 – to Special Olympics for every “Reach Up” video share using the hashtag leading up to the World Games.
This professional campaign titled 'Reach Up' was published in United States in June, 2015. It was created for the brand: Coca-Cola, . This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 9 years ago.
