Join Balram and his friends for the Rath Yatra! Record your “Jay Jagannath” chant as a voice note and drop it in our DMs! 🛕💬
When you have faith in your heart, no matter how small the Rath Yatra is - Jagan will definitely come to bless you.
One small shloka, for the Mahaprabhu seated on the rath.
Offering heartfelt prayers to lord Jagannath sitting right at home!
Description
The Rath Yatra campaign was built around the Jay Jagannath IP, transforming a centuries-old festival into a participative digital moment for kids and families across India.
The campaign ran across Instagram and Facebook - chosen for their reach among young families, strong UGC-native formats (Reels, Stories, Add Yours), and ability to support community-led content at scale.
This professional campaign titled 'Rath Yatra 2025' was published in India in June, 2025. It was created for the brands: Pogo and POGO TV India, by ad agency: ting Works LLP. This Digital medium campaign is related to the Media industry and contains 6 media assets. It was submitted 12 days ago by Associate Vice President - Account Management: Rahul Nair of ting.
Credits
Agency - ting
Partners - Sudharshan Anandkumar | Manan Vora | Aadil Mehta | Shruti Dhadda
Vice President - Praveen Krishnamurthi
Senior AVP - Rahul P Nair
Creative Head - Sivakumar S
Senior Creative Director - Vasudevan L
Associate Creative Director - Hariharan Shanmugam
Creative Team - Chahat Pandia | Aneeshaa Aditya | Hema Nivetha | Dharani Vijayakumar
Account Management Team - Prashanth S | Sabarinathan Varadharajan | Divya Muralidharan
