Pogo Intuity Medical

You’re Good to Pogo

Agencies: Cutwater Hungry Man


What do nude pickleball players and nosy bathroom neighbors have to do with managing diabetes?

Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign.

The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®.

The campaign is driven by two spots and marks the first significant marketing push for the POGO Automatic. “Pickleball” sets up a mockumentary interview with those who would feel the most uncomfortable wearing a glucose sensor, or anything, on their bodies – a pair of naturist pickleballers.

“Bathroom” is another mockumentary with someone who was spending so much time testing in cramped bathroom stalls, they had to start making some changes. The pieces were directed by Hank Perlman of award-winning production company Hungry Man, who led editorial as well. The VFX, color, and mix was spearheaded by Brickyard VFX, Royal Muster, and Lime Studios respectively.

The work follows Intuity Medical appointing Cutwater the creative and media agency of record title. The business was won earlier this year after a comprehensive review. “The POGO Automatic isn’t a typical blood glucose monitor, so the campaign work shouldn’t be typical either”, explains Cutwater Founder and CCO Chuck McBride. “And by using the name in a clever way, we’re confident they won’t confuse POGO Automatic with any other brand.”

This professional campaign titled 'You’re Good to Pogo' was published in United States in August, 2023. It was created for the brands: Intuity Medical and Pogo, by ad agencies: Cutwater and Hungry Man. This Integrated medium campaign is related to the Health industry and contains 2 media assets. It was submitted 9 months ago.


Client: Intuity Medical
VP of Marketing: Dave Yamauchi
Marketing Consultant: Tamara Bayne
Senior Director IT: Praveen Chopra
Marketing Manager: Bridgett Marion
Director of Customer Experience: Kim Panos

Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes

Creative Director: Amy Su
Copywriter: Mike Ennen
Senior Art Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Art Director: Emma Shepler

Executive Producer: Doug Stivers

Strategist: Uma Mantravadi

Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Marketing Manager: Juliana Rios

Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette

Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Executive: Justin Koerner

Project Manager: Ana Elejalde

Production: Hungry Man
Director: Hank Perlman
Executive Producer / Managing Partner: Caleb Dewart
Head of Production: Franchesca McDowell
Producer: Matt O’Shea
Director of Photography: Adam Beckman
Production Designer: Latisha Duarte

Editorial: Hungry Man
Editor: Mike Feldman

Post / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt

Post / Color: Royal Muster
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese

Post / Mix: Lime Studios
Mixer: Tom Paolantonio


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