Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: “Sea Life laat je niet meer los” (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again. In a surprising way the people in the streets are drawn to the wonderful world of Sea Life Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.
This professional campaign titled 'Raincampaign' was published in Netherlands in April, 2011. It was created for the brand: Sea Life Scheveningen, by ad agency: Fresh Green. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Fresh Green Ads, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Director: Honkie Chan