Two A.I.’s — one older generation and one newer — wander through a looking-glass of a limbo world, gazing at humanity’s past and present in search of humans who might carry the torch into humanity’s future -- and give what knowledge they can, in hopes that we may one day solve the problems we'll face in the future.
This is a branded short film for the Japanese technologies company, HITACHI, where the company was seeking to find a way to tell an emotional story about the many crises we face as a human race, and our relationship to artificial intelligence. It was a unique situation where a technologies company sought to craft an abstract, art-driven and hypothetical film as a vessel to spread an important message to anybody developing artificial intelligence: that we must do so quickly and with a moral compass, in hopes that one day AI will be advanced enough and driven by empathy to help human beings solve potential crises together... as AI, being one of our greatest creations, may be the essential factor in ensuring the survival of the human race.

This professional campaign titled 'Duality' was published in United States in January, 2020. It was created for the brand: Hitachi, . This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago by Director: Joe Sill of Whitelist.


Production Company: Siouxx
Director: Joe Sill
Original music: Gramatik & Luxas
Executive Producers: Andreas Neumann, Khadija Donatelli
Creative Directors: Ken Hanada, Andreas Neumann
Producer: Michael Rodriguez Dueñas
Copywriter: Benjamin McAllister
Futurist: Julian Scaff
Production Supervisor: Jake Brown
Production Coordinator: Pure Brisbon
First Assistant Director: Adam Zimmer
Second Assistant Director: Luther Sartor
Director of Photography: Nico Aguilar
First Assistant Camera: Connor Lambert
Second Assistant Camera: Nick Vannatta
DIT: John Goodner
Key Grip: Eduardo Barraza
BB Grip: Jason Webster
Grip: Mike Wong
Grip: Mike Fujimoto
Grip Driver: Ivan Garcia
Production Designer: Olivia McManus
Art Director: Mary Brown
Set Decorator: Karli Watland
Set Dresser: Kelsey Carson
Set Dresser: Logan Blue
Wardrobe Stylist: Joanna David
Wardrobe Assistant: Cara Seo
Hair / Makeup: Anny Kim
Hair / Makeup: Jenna Keller
H/MU Assistant: Paige Padgett
Location Manager: Vincent Lopez
Set Medic: Samson Ghaffari
Craft Services: Danny Tilbury
Office PA: Angie Arroyo
PA Truck Driver: Robert Byrd
PA Camera Driver: Greg Summers
PA Van Driver: Mikey Allen
PA Van Driver: Montse Osorio
PA Van Driver: Leah Rice
Set PA: Juan Sanchez
Set / Statebed: McKensay Savell
Welfare Teacher: Tom Porter
Moho Driver: Jack Lodle
Post Production: Ethos Studio
Executive Producer: James Drew
Executive Producer: Jerad Anderson
Producer: Sahir Champion
Composers: Gramatik & Luxas
Visual Effects Supervisor: Joe Sill
Editor: Chad Sarahina
Colorist: Kaitlin Battistelli
Voiceover Artist: Christina Regler
CG Generalist: Andrew Finch
CG Generalist: Joe Sill
Visual Effects: Frame 48
Executive Director: Tom Teller
Executive Producer: Julian Conner
Creative Producer: Seth Josephson
CG Generalist: Ben Jannasch
Visual Effects: Chapeau Studios
Creative Directors: Lauren Mayer-Beug, Jesse Hoy
Managing Director: Karuna Venter
Producer: Marie de Leon
Sound Design: One Thousand Birds
Sound Designer: Jackie Zhou
Executive Producer: Kira MacKnight
Producer: KT Pipal


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.