Media Markt

Rabbit Race

Agency: Ogilvy


2019 Clio Juror: Felix Fenz
Media Markt, the biggest electronics retailer in Germany, asked us: What to do with a rather dull 5% discount promotion for Easter? Our answer: Let’s make branded content out of it: The Rabbit Race. A live sports event in a commercial break. Customers shopped at the store before each race. If the winning rabbit’s number matched the last digit of their receipt number, they won a voucher to get 50% worth their purchase back. The Race was broadcasted live on the 9 biggest TV stations. Media Markt turned from a big electronics retailer to the biggest entertainer over night.

This professional campaign titled 'Rabbit Race' was published in Germany in May, 2015. It was created for the brand: Media Markt, by ad agency: Ogilvy. This Content medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: Ogilvy & Mather Advertising, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Felix Fenz
Creative Directors: Nico Ammann, Sascha Dudic
Art Directors: Nico Ammann, Constantin Camesasca, Sebastian Kamp, Joschka Wolf, Hendrik Frey, Tobias Ostry, Markus Günther, Christopher Bueers
Copywriters: Felix Fenz, Sascha Dudic, Bent Kroggel, Christian Urbanski, Thorsten Büsser, Tobias Röben, Katharina Haller
Account Management: Yves Rosengart, David Wilfert, David Henkel, Marc Czymai
Agency Producer: Oliver Kraege
Art Buying: Caroline Walczok
Technical Director: Jens Steffen
Application Engineer: Ralf Zimmermann, Robert Georgi
Photography: Ralph Hargarten
Film Production: Endemol Beyond Gmbh
Film Producer: Sascha Rustmeier, Chris Müller
Directors: Mark Achterberg, Andrea Achterberg
Editors: Baris Zencirli, Gunnar Ohlenschläger, Mathias Köhler
Animation: Leo Dakik
Visual Effects: Sebastian Berresheim , Sebastian Schäfer, Thomas Flechel , Peter Janoschka, Sascha Amic, Iris Tessun, Linda Karakas, Jörg Dittmar
Music Production: TRO GmbH
Avid: Cine Plus Production Service GmbH
Post Production: MMC Studios Köln GmbH, MS&P GmbH, Pop Berlin


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