The creative imagines a shopping channel segment called Quick Win TV, the “go to place for every politician in need of votes” with the hosts presenting various wares to help inauthentic politicians such as the ‘Faux-sterity Edition Budget Briefcase’ and the ‘NHS Calculator’ – a calculator that will always calculate an impressive number of nurses you can pledge to inject into the NHS, regardless of reality. The tone is bouncy and light, but there is a darker side to the hilarity as the realisation slowly dawns that these 'jokes' have in fact been used by politicians as recently as the last election – if not since. It is a bold and direct approach, tackling the lack of trust that is felt towards the majority of political parties, and sending a message to the public that these 'Quick Win' tactics are the antithesis of what the Green Party stands for.
This professional campaign titled 'Quick Win TV' was published in United Kingdom in February, 2020. It was created for the brand: Green Party, by ad agency: Creature. This Content medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Creature, London, UK
Creative Directors: Ben Middleton, Stu Outhwaite-Noel
Associate Creative Directors: Steven Dodd, Josh Dando
CSO: Andrew Gibson
Head of Production: Kristie Girvan
Account Director: Sian Richards
Production Company: Ntropic
Producer: Zoë Waller, Laura Livingstone
Sound Engineer: Mark HillsS
Music Company: Siren
Composer: James Collins, Fiachra Oireachtai