Queen Rules Social Experiment, The Queen Rules Story

Agency: FCB


Queen Rules, an initiative created by FCB Inferno, challenges people everywhere to change how they think and play by switching the rankings of the King and Queen cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. For examples of how to play, and which games work with Queen Rules, visit or join the conversation with #QueenRules. All profits go to @HeForShe in support of gender equality.

This professional campaign titled 'Queen Rules Social Experiment, The Queen Rules Story' was published in United Kingdom in May, 2018. It was created by ad agency: FCB. This Experiential medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: FCB Inferno, London, UK
Senior Copywriters: Ali Dickinson, Guy Hobbs
Senior Community Manager: Alexandra Sheppard
Senior Art Directors: Ben Edwards, Jack Walker
Senior Project Manager: Bridie Scriven
Director of European Communications and PR: CC Clark
Chief Creative Officer: Owen Lee
Senior Account Manager: Sabrina May
Senior Designer: Sarni Strachan


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