When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.
This professional campaign titled 'QR Bystanders' was published in Netherlands in December, 2012. It was created for the brand: Dutch Heart Foundation, by ad agency: Publicis. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group