ADVERTISING

Dutch Heart Foundation

QR Bystanders

Agency: Publicis

Description

When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.

This professional campaign titled 'QR Bystanders' was published in Netherlands in December, 2012. It was created for the brand: Dutch Heart Foundation, by ad agency: Publicis. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group

ADVERTISING

iStock Essentials

smiling elegant woman in floral ...

Artist: CentralITAlliance

iStock Essentials

Closeup on woman on pink

Artist: CentralITAlliance

iStock Essentials

Wall anchor in heart shape.

Artist: Jose Pouwels

iStock Essentials

Love locks on the Magere brug (s...

Artist: stuartrenn

iStock Essentials

Human hands holding a red hearth...

Artist: cerro_photography

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.