Description
Australian Pork has unveiled a comedic new campaign film directed by Matt Kamen, in collaboration with Dig Agency and produced by electriclime°.
Shot in Avalon, Australia, the spot playfully captures a hilarious moment as a pork stir fry becomes the centrepiece of a domestic moment, encouraging customers to ‘Get Some Pork On Your Fork.’
Through clever, visual storytelling and perfectly timed comedic beats, the narrative allows the lead mother’s imagination to wander as the smell of the delicious meal is stirred up in the kitchen.
Kamen’s direction delivers a sharp sense of humour and strong character performances, turning everyday moments into laugh-out-loud scenes.
The project, with Executive Producer Martin Box, combines premium production with authentic, character-driven storytelling that speaks to Australian households in a fresh and memorable way.
This professional campaign titled 'Put Some Pork On Your Fork' was published in Australia in August, 2025. It was created for the brand: Australian Pork, by ad agencies: Dig and electriclime°. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago by electriclime° of electriclime°.
Credits
Client | Australian Pork
CMO: Rob Farmer
Head of Campaigns and Branding: Eunbi Lee
Creative Agency | Dig Agency
CCO: David Joubert
Managing Director: Lisa Ramsey
Group Account Director: Andrew Grey
Creatives: Nick Milde, Aimee Carruthers
Senior Producer: Whitney Hawthorn
Production Company | electriclime°
Director: Matt Kamen
DoP: Pete Eastgate
Executive Producer: Martin Box
Co-Founders: Michael Ahmadzadeh, Pabz Alexander
Producer: Christine Tan
Production Assistants: Josephine Sullivan, Lowen Noakes
1st AD: Kate NorthAsh
1st AC: Oliver Braslin
2nd AC: Harrison Joyce
VTR Operator: Wylie Moyes
Key Grip: Adam Kuiper
Grip Assistants: Josh Calder, Oskar Prince
Gaffer: Pete Sutton
Best Boy: Balint Major
Electric Assistant: Ting Tubtim
Sound: Lee Kelly
Art Director: Banjo Fitzsimon
Props Buyer: Anthony Fletcher
Art Assistants: Sam Holt, Steve Hubband
Standby Props: John Osmond
Wardrobe: Matt Stegh
Make Up/Hair: Jane Atherton
Food Consultant: Jon Bader
Food Stylist: Ben Masters
Food Stylist Assistant: Arum Shim
Animal Handler: Alison Abbot
Location Manager: Val Balint Halmagyi
Safety Officer: Sotiri Sotiropoulos
Nurse: Fiona Glenn
Unit Manager: Pete Klauser
Runner: Mars Abangan
Catering: Reza’s
Casting Director: Danny Long
Talent: David Hooley, Emily Teede, Willow Wilson, Ezra Wilson, Eden Wilson.
Dog: Jade
Offline Editor: Stewart Arnott
Online Editors: White Chocolate
Grade: Fergus Rotherham
Sound Design: Rumble Studios
