Description
McCann’s campaign moves beyond category conventions to mark a new era for the brand
This professional campaign titled 'Celebrating the Feel-Good Post-Workout Glow' was published in United Kingdom in January, 2026. It was created for the brand: PureGym, by ad agency: McCann. This campaign is related to the Fitness industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Client: PureGym:
Group chief customer & commercial officer: Barney Harrison
Group marketing director: Stephen Rowe
Group customer and marketing director: James Gauduchon
Group brand director: Jodie Maguire
Group senior brand marketing manager: Laura Ross
Group creative lead: Karl Horton
Regional brand marketing managers: Jessica Dixon UK, Jess Robinson CH, Rikke Pernille Petersen DK
Group senior content manager: Ali Turner
Group social media lead: Bekki Asquith
Group senior designer: Hannah Wainwright
Agency: McCann
Executive creative director: Imogen Tazzyman
Business director: Laura McConville
Head of strategy: Jordan McDowell
Senior comms planner: Emma Prince
Strategist: Katy Kitchen
Junior strategist: Jasmine Boyes
Creative leads: Emily Cozens, Faye Jolly, Parisa Shadi, Sally Leach
Account manager: Fred Loveder
Head of McCann Content Studios: Luke Taylor
Senior social creatives: Hannah Tudor and Mike McGunniess
Executive producer: Millie Bennett
VFX Supervisor: George Hobbs
Film Production: Merman London
Director: Vaughan Arnell
Producer: Alicia Farren
EP: Siobhan Murphy
DOP: Tat Radcliffe
Production Designer: Ben Ansell
Costume designer: Kate Tabor
Lighting artist: Harish Persad
Edit House: Final Cut
Editor: Joe Guest
Color House: Rascal
Colourist: James Bamford
Sound Co: Nobel State London
Voiceover: Francesca Smith
Music Supervision: Chris Graves, Craft London
Creative & Strategic Brand Consultants: Mick Mahoney & Kevin Chesters
Accessibility partners: Cape and VoiceBox
Measurement partners: System1
Media agencies: Carat UK, Wavemaker CH, Advice DK
Audience consultants: Craft Media
