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With no brand name, identity or packaging, we were tasked with introducing a rare type of Caribbean coffee bean into Canada. Using the exclusivity of the beans, as well as the addictive nature of the product itself, we turned what most already consider their #1 vice into a high-end drug: Black Sunshine. Visit the dealer, check out the product and complete the deal. But be careful: patience is limited and those guns are loaded.

This professional campaign titled 'Pure black' was published in Canada in February, 2010. It was created for the brand: Black Sunshine Coffee, by ad agency: Extreme Group. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Art Director: Mike Schonberger
Copywriter: Matt Hubbard
Digital Production Company: lollipop
Interactive Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Project Manager: Laura Richardson
Flash Developer: Dan Purdy
Live Action Director: Frank Hoedl
Editing House: Poster Boy Edit, Toronto
Editor: Mark Paiva
Post Production: Crush
Music / Sound Design: Keen


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