Legal & General


Agency: JWT


In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full.

This professional campaign titled 'Punk' was published in United Kingdom in January, 2018. It was created for the brand: Legal & General, by ad agency: JWT. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: JWT, London, UK
Creative Director: David Masterman
Creatives: Phil Rylance, Leighton Ballett
Producer: Luke Mortimer
Planner (creative agency): Chris Bailey
Global Director in Charge: Cris Butler
Board Account Director: Katherine Page
Account Manager: Georgie Pascoe
Creative Producer: Sarah Perkins
Production Assistant: Nadia Amico
Director: Leif Johnson
Production Company: PACE Content Studios / JWT
Head of Content Production: Rachel Moss
Editor: Pieter Westerhof
Sound: Duncan Paterson
Grade: Specrecom Films
Post Production Sound: Transmission
Media Agency: MindShare


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