Provinz does things differently with Android

Google has partnered with AKQA Berlin, in collaboration with celebrated German indie-pop band Provinz, for their latest campaign for Android called, “Provinz tanzt aus der Reihe mit Android.”
Conceptualized and executed by AKQA, the campaign consists of a series of short films, directed by India Harris (Production Company: Akkurat, Berlin), across social, featuring the German indie-pop band Provinz. Designed natively for how a younger target audience creates and consumes, the films and audio ads blend culture and technology to show that real creativity begins when you do things differently.
Through Android’s AI-powered features, Gemini Live, Gemini Live Video, and the latest functionality connecting Gemini directly with Spotify, each film captures sparks of inspiration that reflect a generation’s desire for freedom and self-expression.
In collaboration with Provinz, Android reimagines a traditional waltz through a modern lens. The band’s hit “Walzer” becomes a metaphor for a generation that refuses to fit in; reinventing not only themselves, but the culture around them. From a moshpit to a rave to a modern couple’s take, each interpretation shows what happens when creativity moves without a script.
Living where Gen Z spends its time: vertical, social, and native, the campaign places Provinz at the center, with Android quietly enhancing the craft behind the scenes.
AKQA Associate Creative Director, Fabiot von Falkenhayn says: "We’re really excited to launch this campaign with Android and Provinz. For us, it’s what happens when tech, culture, and creativity actually sit at the same table.”
AKQA Associate Creative Director, Ailton Henriques adds: “Real collaboration isn’t about everyone nodding along, it’s about each side bringing what they do best and trusting it’ll come together into something that truly resonates. That’s the energy behind this project.”
Dr. Anne-Katrin Huebel, Senior Director B2C Marketing DACH at Google says: “The campaign impactfully articulates Android's core mission: championing ingenuity and empowering individuals with the freedom to personalize and shape their world. Our collaboration with Provinz is a great embodiment of this philosophy, and together with AKQA, we've delivered a culture-first campaign that showcases Android's innovative features through a truly captivating and distinctive narrative."
Within WPP’s integrated model for Google Germany, AKQA Berlin leads a multidisciplinary team uniting creative, media, and production excellence through close collaboration with MFG (Media), Circus (Talent Strategy & Management), Hogarth (Production) and other WPP specialists. This setup harnesses the full power of AI through WPP Open — connecting data, technology, and creativity to deliver more intelligent, efficient, and impactful marketing.