First Responder

School: Miami Ad School


Android First Responder is an OS update designed to save lives.
With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention.
With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more.

This student campaign titled 'First Responder' was published in United States in January, 2017. It was created for the brand: Android, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Miami Ad School, New York, USA
Art Director: Oleg Pak
Copywriters: Jon Gruber, Matt Tennenbaum


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