Description
We celebrated Mother's day, with an innovative campaign for our flagship brand, Libra Mattress.
Babies feel the best comfort with their mothers. To establish the universality of the message, we showcase the idea with the most natural reflection of motherhood across not human but the animal species. Though, nothing compares to the comfort of a mother's lap, the series of special mattress by Libra designed to offer maximum comfort proudly come as a close second.
This professional campaign titled 'Proudly Second' was published in India in May, 2024. It was created for the brand: Libra Mattress, by ad agency: Horizon9. This Design, Digital, and Print media campaign is related to the Health, Household Products, and Recreation, Leisure industries and contains 11 media assets. It was submitted over 1 year ago by Creative Director/ Writer: Kshitij Narain of Horizon9 Advertising & Brand Consultants Ltd..
Credits
Advertising Agency: Horizon9, Noida, India
Lead Designer: Sharat Mohan
Art Director: Irshad Saifi, Priyanka Kanwal
Copywriter: Abhishek Sajwan, Kshitij Narain
Social Media: Ankita Singh
Account Management: Pranjal Misra, Prakhar Srivastava
Business Director: Abhishek Ghavri
Creative Director: Kshitij Narain
