Stonewall, in partnership with Gay Times, has launched its first Christmas campaign, ‘Proud Mistletoe’ – a celebration of LGBTQ+ love that kisses goodbye to homophobic hate.
Inspired by the grim fact that homophobic hate crimes are up 30% in London to an alarming ten-year high, the agency hung the rainbow-coloured mistletoes in the types of public places where homophobic attacks often happen: in pubs, parks, residential streets, and takeaway shops. Couples from the community were then invited to kiss underneath them, as a way to reclaim their spaces.
This professional campaign titled 'Proud Mistletoe' was published in United Kingdom in December, 2021. It was created for the brand: Stonewall in partnership with Gay Times, by ad agency: Ogilvy. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: Ogilvy, London, United Kingdom