Description
Brothers & Sisters has announced that it will invest all of its future profits into the work of charities and non-profit organisations; becoming the first ad agency to transform into a social enterprise.
The agency is changing its articles of association - the rules company officers must follow - to stipulate that all profits should be invested in social causes. In addition, its corporate charter will state that the shares of the company cannot be sold unless there is a legal guarantee that its not-for-profit status is maintained.
This move officially makes Brothers & Sisters a social enterprise; a company which trades commercially but gives all profits to charitable causes.
This professional campaign titled 'Prophet' was published in United Kingdom in March, 2022. It was created for the brand: Brothers & Sisters, by ad agency: Brothers & Sisters. This Integrated medium campaign is related to the Agency Self-Promo and Public Interest industries and contains no media assets. It was submitted about 3 years ago.
