Description
In Georgia, Cases of animal abuse skyrocketed by 35% in 2023, surpassing previous years' records. The reason for the true tragedy lies in societal indifference because most of society fails to acknowledge animal abuse as a crime.
In a society where indifference is normalized, no one is willing to change people's perceptions or stand for animal rights; from the shadows, Petverse emerged—a newborn brand armed with treats, toys, and a dedication to proving the truth about animal abuse to Georgian people. Therefore, Petverse presents Proofs for Pets:
We took it upon ourselves to investigate 12 cases of animal abuse from the past 6 months in our country, and for each of these cases, we found 12 pieces of evidence with victims that most of our society had never seen or heard of. Then we unveiled everything to them in our country's largest mall, urging them to face the truth. As expected, The truth showcased the true nature of humankind because when they saw the proofs and the victims and heard the stories, some broke down; some were shocked or ashamed.
However, we did not expect that showcasing what we did on the internet would gain so much attention, sparking widespread discussion nationwide and flooding traffic to our website. Of course, Before accessing our page, visitors were required to acknowledge our Terms & Conditions, affirming that animal abuse is a crime and utterly unacceptable. Otherwise, the page remained inaccessible.
And, of course, as our campaign drew to a close, we spotlighted those remarkable individuals who, like Petverse, opened their hearts and homes to abused animals. Their acts of kindness gave these animals new families, nourishment, and joy, a powerful reminder that change begins with each of us.
In conclusion, we have numerous proofs of our campaigns success too:
Social discussion started reaching 80% of Georgian Population
All Georgian pet influencers and big groups supported us.
Brand awareness raised by 400%
Our website traffic increased by 120%
More than 30+ new cases were found in the comments, and all of them were delivered to Special Departments.
This professional campaign titled 'Proofs For Pets' was published in Georgia in May, 2024. It was created for the brands: Farmina, M-Pets, and Petverse, . This Content, Digital, and Film media campaign is related to the Food and Pets industries and contains 3 media assets. It was submitted 7 months ago.
Credits
Client: Petverse
CEO: Levan Chanturia
Social media manager: Elene Mamageishvili
Logistics manager: Akaki Kukania
Warehouse manager: Giorgi Gelashvili
Team of creative freelancers:
Creative director: Lasha D. Kotori, Giorgi Kvitatiani
Art director: Nutsa Kakulia
Copywriter: Alex Ruadze
Legal and investigative consultant: Goga Razmadze
Video operator: Kako Gurgenishvili, Giorgi Kikvadze
VO: Mebo Nutsubidze
Editing & Motion: Lasha Imnadze
Music & Sound Design: Heima Productions
Photographer: George Kolbaia
Special thanks to East Point and Nikusha Lebana for their support!