ADVERTISING

Zain Cash

Your One-Stop-Shop App!

Agency: Brodmann

Description

Flexibly adjusting to budget limitations, the initial vision of an all-encompassing film highlighting the myriad features and benefits of Zain Cash services underwent a transformation. Rather than adhering strictly to the original concept, we pivoted towards a more adaptable approach, customizing our production strategy to align with the client's financial constraints.

To achieve this, we strategically filmed scenes against a green screen, maximizing efficiency and cost-effectiveness. Each character was captured separately, allowing for streamlined production processes. Subsequently, our team meticulously crafted vibrant 3D environments and an upbeat song, meticulously tailored to elucidate the intended message outlined in the project brief. This dynamic blend of live-action and CGI seamlessly conveyed the essence of Zain Cash services, despite the budgetary adjustments necessitated by the client.

This professional campaign titled 'Your One-Stop-Shop App!' was published in Iraq in April, 2024. It was created for the brand: Zain Cash, by ad agency: Brodmann. This Content, Digital, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: Zain Cash
Creative Agency: Brodmann
Production House: Unique Engine
Post-Production and VFX: Peshang Ahmed - Industrial Design Lead at Brodmann
Song: Dan Tha Man - Rapper & Copywriter at Brodmann

ADVERTISING

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