Description
After teasing the identity of Sabrina Carpenter’s mystery lover, Pringles’ Super Bowl spot reveals he is both stackable and snackable. Enter ‘Pringleleo’, the man of her dreams, constructed from crisps after Sabrina declares she needs more than boys. Guided by Mr. P’s whispered advice to “build him”, she embarks on a whirlwind 30-second romance with the edible creation.
Set to Fred Buscaglione’s ‘Guarda che luna’, the honeymoon fantasy unfolds through road trips, duvet snuggles and playful intimacy, before ‘Pringleleo’ meets a crunchy end at the hands of Sabrina’s fans. The campaign marks Pringles’ ninth consecutive Super Bowl appearance and revives the iconic ‘Once You Pop’ slogan on the Big Game stage.
This professional campaign titled 'Pringleleo' was published in United States in February, 2026. It was created for the brand: Pringles, by ad agency: BBDO New York. This Film medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 8 minutes ago.
