Pride Jersey by You Can Play
Description
In 2013, the NHL introduced Pride Nights with rainbow jerseys, but last season, some players' personal beliefs led to the banning of pride jerseys. This season, NHL decided against specialty jerseys during warmups for themed nights to avoid controversies.
Pride Jersey, a set of AR Snapchat lenses that empowers people to keep sharing their pride.
The #pridejersey is a movement that promotes the use of the AR Snapchat filter, offering a free tool for individuals to feel empowered and continue expressing their support for diversity and inclusion.
The lens collection provides a diverse selection of five unique designs, allowing individuals to express their pride. Users can choose their preferred design and showcase their pride by sharing posts on their social media platforms.
Link to Snapchat lens: https://tinyurl.com/3j9jphtv
This professional campaign titled 'Pride Jersey' was published in Canada and United States in March, 2024. It was created for the brand: You Can Play, by ad agency: McCann New York. This Digital medium campaign is related to the Sports industry and contains 7 media assets. It was submitted 10 months ago.
Credits
You Can Play: Kurt Weaver
McCann NY:
CCO: Shayne Millington, Pierre Lipton
Strategy: AJ Jones
GCD: Gui Racz, Lucas Casao
CD: Kazuo Kubo, Lucas Ribeiro, Mike Shuman, Gail Pak
Copywriter: Lucas Ribeiro
Art Director: Kazuo Kubo
Designer: Kazuo Kubo, Malik Dupree
Operations: Stella Warkman
Account: Rob Parkin
PR: Mikaela Liboro, Gabby Love
Lens design: Kazuo Kubo, Marcio Honorato
Production: Sean Flanigan
Celebrity Partnerships: Kimberly Kress, Tom Wentworth, Damien Choy Smith,
Post Production: CEGO Video
3D: Zebra Studio
Music Production: 411 Music Group, Colleen Dahlstrom, Madison Rowe, Jamie Jou
