Snyder’s of Hanover


Agency: Saatchi&Saatchi


76% of Americans find pretzels to be an important part of the culture around Oktoberfest, and Snyder’s of Hanover is giving fans the ultimate way to celebrate with its first-ever Snyderfest Beer Cheese Pretzel Pieces and Snyderfest Pretzelhosen.

Snyder’s of Hanover created the Snyderfest Pretzelhosen – custom-made, authentic leather lederhosen featuring a tap and keg, expertly engineered to dispense the NEW Snyderfest Beer Cheese Pretzel Pieces on demand. You can now ‘Prost with Pretzels’ and still have a hand free for your beer stein. Afterall, the Pretzelhosen can hold 5.5 lbs of pretzel pieces!

The new flavor and the Pretzelhosen are being promoted via a paid social campaign that will run on Instagram and Facebook starting this week. Snyderfest Beer Cheese Pretzel Pieces are available at stores nationwide, including Walmart and Kroger, while the Pretzelhosen are only available to a few lucky fans who will receive them as a prize.

This professional campaign titled 'Pretzelhosen' was published in United States in September, 2022. It was created for the brand: Snyder’s of Hanover, by ad agency: Saatchi&Saatchi. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 1 year ago.


Saatchi & Saatchi:
Daniel Lobatón Chief Creative Officer, Co-President
Raig Adolfo Chief Strategy Officer, Co-President
Dustin Tomes EVP, Executive Creative Director
Jason Burke Associate Creative Director, Copywriter
Erin Evon Associate Creative Director, Art Director
David Stevanov Creative Director, Art Creative
Juliana Ardila Associate Creative Director, Art Director
Ralph Bachir Senior Designer
Caroline Chase Art Director
Malcolm Richardson Junior Copywriter
Tim LeGallo Director, Integrated Production
Dennis Marchesiello VP, Production Lead
Katie Lemke Producer
Jimmy Van Meter Group Account Director
Rebecca Hickman Senior Account Supervisor
Jane Schecterson Account Executive
Kevin Stanton VP, Director, Brand Strategy
Ali Gomez Social Strategist
Jessica Nazzareno Project Manager
Laurie Pascoe Senior Business Affairs Manager

Campbell’s Soup Company:
Janda Lukin Chief Marketing Officer, Campbell’s Snacks
Chris Tutor Vice President-Integrated Marketing, Campbell’s Snacks
Sarah Levine Director, Consumer Connections, Campbell’s Snacks
Andrew Spring Manager, Consumer Connections, Salty Snacks
Nick Hammitt Vice President, Salty Snacks
Justin Matijcio Director, Snyder’s of Hanover
Matt Venturella Brand Manger Equity, Snyder’s of Hanover
Brandon Goodman Director, Media Analytics, Campbell’s Snacks
Brian McCloskey Media Manager
Bethridge Toovell Director, External Communications & Social Media, Campbell’s Snacks
Kara Colety PR Manager, Campbell’s Snacks
Christine Avallon Associate Manager, Social Media

Spark Foundry:
Sarah Kramer CEO
Jennifer Byrnes EVP, Account Management
Brian Cronk EVP, Head of Experience Design, Content
Julie Fein Director, Media Planning, Strategy
Rebecca Kantor Associate Media Director, Media Planning, Strategy
Lisa Kuenning Director of Performance Media
Jordan Arenas Associate Director, Performance Media, Social
Blair Hall Manager, Paid Social

Jackie Cox EVP
Andrea Betts D’Alessio SVP
Nirmala Singh VP
Marisa Ganley Senior Account Executive

ThePub Productions:
Director Max Cantor
DP Shan Liljestrand
Line Producer Tracy Ip
Head of Production John Boros
Director, Live Action Mike Bucchino
Associate Producer Lulu Cuneo
Business Affairs Celia Rosenberg

ThePub Post Production:
Editor Bruce Ashkinos
Post Producer Michelle Rand
Senior Retoucher Hugo Ceneviva


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