Snyder’s of Hanover


Agency: Saatchi&Saatchi


Inspired by recent category data, the new Snyder’s of Hanover #PretzelsOrPieces campaign challenges flavor enthusiasts to plead their case: Are Snyder's of Hanover Pretzel Pieces, aka pretzels smashed to pieces and exploding with big, bold flavor, pretzels?

To fuel the debate, Snyder’s of Hanover partnered with the infamous “Seinfeld” lawyer, Jackie Chiles, who is declaring that Snyder’s of Hanover Pretzel Pieces have no business being called pretzels because they are so boldly flavored. Jackie thinks it’s egregious, even audacious that these busted up pieces blasted with bold flavors like Cheddar, Hot Buffalo Wing and Honey Mustard & Onion are classified as pretzels. But even he has to admit that pretzels have never tasted quite this good.

This professional campaign titled '#PretzelsOrPieces' was published in United States in June, 2022. It was created for the brand: Snyder’s of Hanover, by ad agency: Saatchi&Saatchi. This Integrated medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted over 1 year ago.


Campbell’s Soup Company:
Janda Lukin – Chief Marketing Officer, Campbell’s Snacks
Chris Tutor – Vice President-Integrated Marketing, Campbell’s Snacks
Sarah Levine – Director, Consumer Connections, Campbell’s Snacks
Nick Hammitt – Vice President, Salty Snacks
Justin Matijcio – Director, Snyder’s of Hanover
Matt Venturella – Brand Manger Equity, Snyder’s of Hanover
Andrew Spring – Manager, Consumer Connections, Salty Snacks
Brandon Goodman – Director, Media Analytics, Campbell’s Snacks
Haley Sifen – Associate Manager, Media, Salty Snacks
Bethridge Toovell – Director, External Communications & Social Media, Campbell’s Snacks
Kara Colety – PR Manager, Campbell’s Snacks
Sarah Burke – Manager, Social Media, Campbell’s Snacks

Saatchi & Saatchi:
Daniel Lobaton – Chief Creative Officer, Co-President
Raig Adolfo – Chief Strategy Officer, Co-President
Dustin Tomes – EVP, Executive Creative Director
Jon Bellinger – Creative Director, Copywriter
Jason Burke – Associate Creative Director, Copywriter
Erin Evon – Associate Creative Director, Art Director
Tim LeGallo – Director, Integrated Production
Rachel Tierney – Senior Producer
Charlie Stillman – Producer
Caitlin Reynolds – EVP, Portfolio Lead
Rebecca Hickman – Senior Account Supervisor
Grace Boyd-Dias – Account Executive
Lana Aboushaar – Assistant Account Executive
Julie Dombreval – SVP, Director, Brand Strategy
Kevin Stanton – VP, Director, Brand Strategy
Ali Gomez – Social Strategist
Jessica Nazzareno – Project Manager
Laurie Pascoe – Senior Business Affairs Manager

Spark Foundry:
Sarah Kramer – CEO
Jennifer Byrnes – EVP, Account Management
Brian Cronk – EVP, Head of Experience Design, Content
Alyssa Papa – Director, Media Planning, Strategy
Rebecca Kantor – Associate Media Director, Media Planning, Strategy
Katie Mclaughlin – Manager, Media Planning, Strategy
Lisa Kuenning – Director of Performance Media
Jordan Arenas – Associate Director, Performance Media, Social
Blair Hall – Manager, Paid Social
Ebony Jones – VP, Content
Brittany Johnson – Associate Director, Content Partnerships
Lilly Nunnally – Manager, Content

Zeno Group:
Jackie Cox – EVP
Andrea Betts D’Alessio – SVP
Nirmala Singh – Senior Account Supervisor
Mary Schremser – Director, Digital Marketing

Production Co: Biscuit
Director – Aaron Stoller
Executive Producer – Holly Vega
DP – Eric Schmidt
Production Designer – Dan Butts

Post Production:
Edit Company – Harbor Picture Company
Editor – Tim Warmanen
Assistant Editor – Luke Nelson
Producer – Casey Swircz
Executive Producer: Jesse Schwartz
Colorist - Vincent Taylor
Sound Designer – Glen Landrum
Music – Pickle Music

Phil Morris – Jackie Chiles
Mark Saul – Client

Talent Representation:
Metropolitan Talent Agency – Talent Representative for Phil Morris

Celebrity Talent & IP Negotiation:
Creative License

IP Licensor Partners:
Sara Berba – Warner Bros. Entertainment, Consumer Products
Greg Bass – Warner Bros. Entertainment, Consumer Products



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