April Fools in the Milky way
Running an April Fools Prank as a brand can be fraught with risks but when done in a way that genuinely speaks to what the brand does and represents, it can resonate with the public
Arla Dano is a leading Milk brand in Nigeria and for April Fools Day 2023 put out a post on their digital platforms that was framed as a news story announcing the brand was sponsoring Nigeria's first astronauts to the 'Milky way'
With tongue in cheek copy and a reveal of the prank at the end of the article Dano was able to generate fun and engagement from its consumers on social media with many finding the ad funny and commenting on how they had truly been pranked by the post.
This professional campaign titled 'April Fools in the Milky way ' was published in Nigeria in April, 2023. It was created for the brand: Arla Dano, . This Design and Digital media campaign is related to the Food and Health industries and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: UP IN THE SKY LTD, LAGOS, NIGERIA
Art Director: Damilare Onanuga
Copywriter: Glory Duruem
Brand Management: Frances Okoruwa
Strategic Planning: Idiare Atimomo
Chief Creative Officer: Oje Ojeaga