Description
e.l.f is bringing melodrama to the Big Game with a two-minute, telenovela-inspired spot airing on Peacock. Tapping into buzz around Super Bowl programming and Bad Bunny’s anticipated halftime performance, the brand plays on the idea of English-speaking fans learning Spanish to fully enjoy the spectacle.
Titled *Melisa*, the drama stars Melissa McCarthy alongside Nicholas Gonzalez and iconic telenovela villain Itatí Cantoral. McCarthy awakens in a hospital with just one day to learn Spanish, aided by e.l.f’s Glow Reviver Lip Oil, which promises juicier lips and surprisingly better pronunciation.
This professional campaign titled 'Presenta: MELISA' was published in United States in February, 2026. It was created for the brand: e.l.f. Cosmetics, by ad agency: 72andSunny. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 6 minutes ago.
