When a leading brand completes a decade in the market, it calls for a celebration. And what's a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy detection brand celebrated its 10-year mark in the industry by recreating some special moments shared by its users.
Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment – aims to capture exactly that. The series of three films capture a gamut of emotions to express the best 'good news' one can receive in their lives.
The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand's objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers – old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion.
This professional campaign titled '#PregaMoment' was published in India in September, 2020. It was created for the brand: Prega News, by ad agency: ADK Fortune. This Film medium campaign is related to the Health and Personal Accessories industries and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: ADK Fortune Communications, India
Managing Partner: Subroto Pradhan
ECD: Uday Rao, Nakul Sharma
Creative Team: Piyush Gupta, Sanyam Sharma, Tanima Kohli
Account Management: Ambar Sharan Lal, Priyanka Surkali, Harshita Adlakha
Production house: Jamurah Films
Director: Tathagata Singha
DOP- Soumik Mukherjee
Producer: Rajesh Bhanushali, Tasneem Rajgara