Description
Are you indecisive? Or are you human?
You are human. Being human means that every decision to grow is met with indecision. The thing is, on the trails, indecision can really hurt.
By tapping into human nature, Precision for Indecision tells a narrative beyond the product convenience of a convertible helmet. It connects the ABUS Targon to the growth and progression for any athlete.
Because today might be the day to try that line. But tomorrow might be better.
This professional campaign titled 'Precision for Indecision' was published in Canada and Germany in May, 2026. It was created for the brand: Abus Security Tech, by ad agency: Good Fortune Collective. This Digital, Film, and Integrated media campaign is related to the Sports industry and contains 6 media assets. It was submitted about 18 hours ago.
Credits
Advertising Agency: Good Fortune Collective, Vancouver, Canada
Production: Absolute Cinema, Vancouver, Canada
Creative Director: Drew Pautler
Art Director: Emily Neill
Copywriter: Nathan Dills
Score: Builders Tea
Sound: Keith White Audio
Colour: Cam McCutcheon
Animation: Zach Rampen
Photography: Ashley Voykin + Reuben Krabbe
