Description
Pride of Cows – Children’s Day 2025
“Your lessons are pure. Their milk should be too.”
Most brands wish children a happy Children’s Day. Pride of Cows wished well for them instead.
The brand flipped the script by borrowing the very values we teach our kids — honesty, cleanliness, curiosity — and turned the mirror towards parents. Because while we teach children to be truthful, ask questions, and stay clean, we often overlook what’s in their glass.
The campaign used familiar sayings to provoke an unfamiliar thought: Do we hold our own choices to the same standards?
The result? A quiet nudge. A smart reminder. And a line that ties it all together — Your lessons are pure. Their milk should be too.
This professional campaign titled '“Practice What You Preach” - Pride of Cows – Children’s Day' was published in India in November, 2025. It was created for the brand: Pride of Cows, by ad agency: Button Creative. This Content, Digital, and Static Images media campaign is related to the Drinks (Non Alcoholic), Food, and Health industries and contains 3 media assets. It was submitted about 1 month ago.
Credits
Brand - Pride of Cows
Agency - Button Creative
Brand Team - Manjot Benwait, Divesh, Janhvi Gadewar
Writer - Shafique Fakih
Brand Manager - Jibin George
