CHOOSE KIND

KIND Snacks, the brand known for its delicious and nutritious snacks, is kicking off a kindness movement by prompting people everywhere to make a KIND choice for themselves and for others this World Kindness Day with the launch of its newest campaign, CHOOSE KIND. With kindness at its core, KIND is boldly embracing and living its purpose.

KIND believes that even the smallest act of kindness can create meaningful change because kindness begins with how we treat ourselves. When we show kindness to ourselves, it creates a mindset to inspire us to bring that same kindness to others and generates a ripple effect of more kind acts. CHOOSE KIND is all about inspiring everyday acts of kindness that create a meaningful, positive impact on the world.

"CHOOSE KIND is more than a campaign – it's a new chapter for KIND," said Osher Hoberman, Chief Marketing Officer of KIND North America. "It's a movement rooted in generosity, compassion, and the belief that kindness starts within – because when we are kind to ourselves, we're better able to care for and be kind to others."

Introducing the CHOOSE KIND Champions
To kick off the CHOOSE KIND movement on World Kindness Day, KIND is introducing the CHOOSE KIND Champions – a group of inspirational creators, athletes and cultural figures who embody kindness in their everyday lives: TV personality Dylan Efron, professional athlete, Justin Herbert and chef and TV host, Kristen Kish. Each CHOOSE KIND Champion will help launch the movement by performing their own acts of kindness, inviting others to do the same and CHOOSE KIND.