Powershop Pond Party

Agency: Grey


To inspire families to use energy more sustainably, Powershop – Australia’s greenest power company – has launched a kids book with a difference. The interactive story responds to energy consumption via smart meter data. The more sustainable a household’s energy usage is, the better the story becomes.
Concieved and developed by whiteGREY, the book asks kids and parents to help a character called Goldie (a climate vulnerable Green and Golden Bell Frog) prepare for her Pond Party. By helping Goldie invite her friends, catch party food, decorate, and make party music, they learn about the impact of climate on species and ecosystems, and receive valuable tips on home energy usage.
When they return to the story the next day, the book uses their household’s smart meter data to determine whether or not they have been more sustainable with their energy usage. If they’ve improved, so too does the book’s scenes and outcome. If not, the book becomes a bit less fun.
In a time when social isolation is leading to more power usage at home, it’s hoped that the book can serve as an engaging tool to help shape more sustainable household energy behaviours – a crucial goal for Powershop on its ongoing mission to make our energy consumption ‘Power you can be proud of’ (the brand platform launched by whiteGREY in 2019). It can be accessed at, and while the full experience of an energy connected story is for Powershop customers, any Australian family interested in learning more can still access the book.

This professional campaign titled 'Powershop Pond Party' was published in Australia in April, 2020. It was created for the brand: Powershop, by ad agency: Grey. This Digital medium campaign is related to the House, Garden, Industrial, Agriculture, and Public Interest, NGO industries and contains 6 media assets. It was submitted over 3 years ago.


Advertising Agency: whiteGREY Melbourne, Australia
Senior Digital Producer: Neville Gotla
Digital Producer: Mylene Czorny
Lead Front-end Developer: Luke Olyslagers
Lead Back-end Developer: Nick Thomson
Front-end Developer: Frantanius Sinulingga
Back-end Developer: Blasius Cosa
UX: Gardenia Gonzales
Designer: Gemma Lodi
Creative team: Ben Mann, Nic Molyneux
Head of Strategy: Nathan Rogers
Group Account Director: Alice Tschuchnigg
Senior Account Director: Kate Donnelly
CEO: Lee Simpson
National Managing Director: Katie Firth
National Head of Technology: Juan Garcia
ECDs: Joe Hill, Garret Fitzgerald
Sound: Bang Bang Studios
Illustration: Mel Matthews / All illustrations / Jacky Winter Group
Media: Media 33


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