Bupa UK has this week launched #PowerfulRealStories, a digital media campaign in support of women’s mental health, encouraging people to share their real stories and “unfilter” their lives. The films will be hosted on Instagram and YouTube using programmatic video.
The new campaign, created and produced by Bupa UK in collaboration with creative content agency Contented Group , features two powerful 2 x 30 second films, filmed as a single take execution, with one continuous shot of two women speaking directly to camera, as if they are being filmed at home, using granular, intimate videography. As they speak, their composure and conversation slowly ‘unfilter’ revealing the inconsistencies between ‘filtered’ lives on social media and people’s daily realities and struggles.
This professional campaign titled '#PowerfulRealStories' was published in United Kingdom in May, 2022. It was created for the brand: Bupa UK, by ad agency: CONTENTED. This Integrated medium campaign is related to the Health industry and contains 2 media assets. It was submitted over 1 year ago by Director: Vicky Beaney of Visible PR.
Advertising Agency: CONTENTED, London, United Kingdom of Great Britain and Northern Ireland
Director: Lauren Midwinter
Director Of Photography: Natasha Duursma
Executive Creative Director: Paul Reid
Creative: Zoe Dunn
Executive Producer: Nicola Harris
Producer: Amy Brown
Editor: Duda Rodrigues
Casting Director: Hannah Marie Williams
VFX And Grade: Lucky Cat Post Production