Powerful when needed, precise when controlled

This project transforms product performance into an entertaining large-scale CGI scenario.
By exaggerating suction power in a real-world setting, the film creates a memorable and visually engaging demonstration of control and functionality.

CREATIVE IDEA
The scene is set on a public square, where a vertical wind tunnel attraction is operating. Inside, people float and move freely, lifted by strong airflow.
Above the structure sits a giant robot vacuum, revealed as the unexpected source of this power.
As the vacuum activates, it begins to pull air upward, intensifying the airflow inside the tunnel. The people inside react dynamically, navigating the increased force.
Suddenly, the vacuum powers down.
The airflow stops, and the people gently drop onto the soft, cushioned base of the attraction.
Next to the installation, a branded billboard reveals the product — connecting the surreal moment to a clear and direct message.

RESULT
The concept blends humor, scale, and product demonstration into a single visual story.
By turning suction power into a real-world spectacle, the film captures attention while clearly communicating both strength and control — key features of the product.