Powerful mopping performance powered by advanced Ozmo Roller technology

Created in collaboration with Ecovacs, this project transforms an everyday cleaning feature into a playful urban CGI story.
The concept uses humor and relatable city moments to showcase the product’s ability to handle difficult cleaning tasks with ease.

CREATIVE IDEA
The story begins with a familiar urban problem — pigeons leaving a mess across outdoor public spaces.
As the situation escalates, the Ecovacs Ozmo Roller suddenly comes to life.
The device “wakes up” and rolls into the city, moving through the environment with purpose as it tackles stubborn dirt and messy surfaces.
With each movement, dirty areas are transformed into spotless clean spaces, creating satisfying visual transitions that emphasize efficiency and power.
The sequence combines playful storytelling with strong product visualization, building excitement around the Prime Day campaign.

RESULT
The film turns a relatable problem into an entertaining visual solution.
By blending humor, CGI transformation, and product functionality, the project creates a memorable campaign that highlights cleaning power while driving attention during Prime Day.