ADVERTISING

Serviceplan

Posters of Passion, Tears, Posters of Passion, Sweat, Pos...

Agency: Serviceplan

Description

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.
Programmer: Steffen Knoblich / plan.net

This professional campaign titled 'Posters of Passion, Tears, Posters of Passion, Sweat, Pos...' was published in Germany in December, 2011. It was created for the brand: Serviceplan, by ad agency: Serviceplan. This Outdoor medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted over 10 years ago.

Credits

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva

MegaStar
Small World

ADVERTISING

iStock Essentials

Skydivers board a helicopter in ...

Artist: Vyacheslav Makaryev

iStock Signature

Repairman working on a vehicle i...

Artist: wathanyu

iStock Signature

Mechanic Working on a Vehicle in...

Artist: commandoXphoto

iStock Essentials

Yellow transparent machine oil i...

Artist: Ivan-balvan

iStock Signature

Positive mechanic man and women ...

Artist: wathanyu

iStock Essentials

Soldier. Animation of a marching...

Artist: Denis Lytiagin

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.