To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.
Programmer: Steffen Knoblich / plan.net
This professional campaign titled 'Posters of Passion, Tears, Posters of Passion, Sweat, Pos...' was published in Germany in December, 2011. It was created for the brand: Serviceplan, by ad agency: Serviceplan. This Outdoor medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted about 12 years ago.
Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva