Enteries from individuals were transformed to illustrations and deployed on social platforms
Description
For world Friendship day, Popular milk, a well-known dairy and filled milk brand in Nigeria decide to tap into the nostalgic space by highlighting famous friendship pairs popular to Nigerians from different fields. This include childhood cartoons, childhood movies that is popular among Nigerians, celebrity pairs that have lasted the test of time. This was also a play on the term 'Popular' as a brand name and also another term for being know among people.
The purpose was to create a sense on appreciation for the little thing as small as friendships that we don't often appreciate. All while consciously seeding the 'Popular Milk' brand into the campaign conversation.
The purpose of the ad was to draw some emotion or sentiments to the viewer/Audience. The Brand also partnered with an influencer to engage in a challange where they share a friendship from childhood that still stands, highlighting the stages of the relationship/friendship.
This professional campaign titled 'Popular Friendship' was published in Nigeria in July, 2026. It was created for the brand: Popular Milk, by ad agency: Digitas Nigeria. This Digital medium campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 3 media assets. It was submitted about 5 hours ago by The connected marketing Agency: Digitas Nigeria of Digital Advertising Firm.
Credits
Advertising Agency: Digitas Nigeria
Marketing/ Business Lead: Omotayo Oladipupo
Creative Leadership: Yolanda Ezugwu, Tolu Olayinka
Account Manager: Folasikemi Bankole
Art Director: David Irinyemi
Copywriter: Opeyemi Motunrayo Suleman
