Agency: McCann


Lav beer, a local Serbian brew produced and bottled by Carlsberg, changed and improved its taste after a decade. Lav is now made of only premium ingredients like barley, hops, water and yeast and does not feature corn in its beverage anymore. To excite Lav’s customers about this new development and answer a communication problem non-standard way, we decided to create a product out of left over ingredient – corn. We literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events.

This professional campaign titled 'Popcorn' was published in Serbia in July, 2016. It was created for the brand: LAV, by ad agency: McCann. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: McCann, Belgrade, Serbia
Creative Director: Jana Savic Rastovac
Art Directors: Lidija Milovanovic, Branko Andrejevic
Copywriters: Bojan Babic, Vladimir Vukovic
Additional Credits: Goran Jovic, Djordje Milidzan, Marija Stosic

Charlotte Tilbury


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